Baker , Michael J  <br/><br/>
Marketing  

 - 6th ed.  
 - London :  Macmillan ,  1996 . 
 - 577  p . ;  Charts , Graphs ;  25 cm 
<br/><br/><label>ISBN: </label>9780333663233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Management  Economy  Marketing Strategy  Advertising  Channal Management  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK