Piirto , Rebecca  <br/><br/>
Beyond the Marketing Power Mind of Psychographics Games 

 - USA :  American ,  1992 . 
 - 263 P . ;   23 cm  
<br/><br/><label>ISBN: </label>9780936889108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>psychographics games Psychographic Research  International Psychographics  Broadcast Markets  Psychographic Research  Market Research  
<br/><br/><label>Dewey Class. No.: </label>658.8  / PII