Holtz , Herman  <br/><br/>
Databased Marketing 

 - Califonia :  John wiley ,  1992 . 
 - 300 p . ;  24 cm  
<br/><br/><label>ISBN: </label>0471551872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Databased Marketing Computer Literacy Hardware and Software  
<br/><br/><label>Dewey Class. No.: </label>658.8  / Hol