Yeshin , Tony  <br/><br/>
Marketing Communications Strategy 

 - Oxford :  Butterworths ,  1995 . 
 - 214 p . ;   30 cm  
<br/><br/><label>ISBN: </label>9780750619899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management
<br/><br/><label>Subjects--Index Terms: </label>Management Marketing  Communication Strategic  
<br/><br/><label>Dewey Class. No.: </label>658  / YES