TY  - BOOK
AU  - Wilmshurst , John 
TI  - The Fundamentals of Advertising
SN  - 0750617845
U1  - 658.8 
PY  - 1995///
CY  - London
PB  - Butterworths
KW  - Marketing Management
KW  - fundamentals advertising
KW  - Broadcasting
KW  - Research Method
KW  - Advertising Internationally
ER  -