Wilmshurst , John  <br/><br/>
The Fundamentals of Advertising 

 - London :  Butterworths ,  1995 . 
 - 267 P . :  Pic. ;  23 cm  
<br/><br/><label>ISBN: </label>0750617845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>fundamentals advertising Marketing Management  Broadcasting  Research Method  Advertising Internationally  Research Method  
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL