Griffin , Tom <br/><br/>
International Marketing Communications 

 - London :  Butterworths ,  1993 . 
 - 456 p . :  Charts , Graphs ;   23 cm 
<br/><br/><label>ISBN: </label>0750617853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  International Marketing  International Communication Public Relations  
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRI