TY  - BOOK
AU  - Wilson , Richard M.S. 
TI  - Strategic Marketing Management
SN  - 0750617802
U1  - 658.8 
PY  - 1992///
CY  - London
PB  - Butterworths
KW  - Marketing Management
KW  - Ratio Analysis
KW  - Customer Analysis
KW  - Pricing
KW  - Strategic
ER  -