Wilson , Richard M.S.  <br/><br/>
Strategic Marketing Management 

 - London :  Butterworths ,  1992 . 
 - 643 P . :  Charts , Graphs ;   29 cm  
<br/><br/><label>ISBN: </label>0750617802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Ratio Analysis  Customer Analysis  Pricing  Strategic  
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL