TY  - BOOK
AU  - McCarthy , E . Jerome 
AU  - Perrault , William D 
TI  - Essentials of Marketing
SN  - 0256093237
U1  - 658.8 
PY  - 1991///
CY  - Boston
PB  - IRWIN
KW  - Marketing
KW  - marketing
KW  - Economics Fundamentals
KW  - Product Management
KW  - Mass Selling
KW  - Personal Selling
KW  - Wholesaling
KW  - International Markets
ER  -