Foster , Douglas  <br/><br/>
Mastering Marketing 

 - 3rd ed.  
 - London :  Macmillan press ltd ,  1994 . 
 - 287  p . :  Charts , Graphs ;   23 cm  
<br/><br/><label>ISBN: </label>9780333595701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Marketing Services  Economic Environment  Corporate Planning  Marketing Information  Prices  Forecasting in Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / FOS