TY  - BOOK
AU  - Marsh, J. R.
TI  - Managing Financial Services Marketing
SN  - 0273037005
U1  - 332.1 
PY  - 1988/// .
CY  - London
PB  - Pitman
KW  - Financial Services
KW  - Marketing Management
KW  - Selling Financial Services
KW  - Management of Marketing
N1  - R10
ER  -