TY  - BOOK
AU  - Banker , G. Harman 
TI  - Marketing
SN  - 9780907135722
U1  - 658.8 
PY  - 1992///
CY  - London
PB  - Northwick , 
KW  - Marketing Management
KW  - marketing
KW  - Marketing Research
KW  - Pricing
KW  - Information Technology
KW  - Public Relations
ER  -