Marsh , John  <br/><br/>
Managing financial services marketing/ 
J.R.Marsh 
 - London :  Pitman ,  1988 . 
 - 419 P . :  Charts , Graphs ;   21 cm  
<br/><br/><label>ISBN: </label>0273028499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Managing financial Marketing Management  Financial Services Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR