International Marketing (Record no. 21609)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127144621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339204464 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora , Philip R . |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Mcgraw , |
| Date of publication, distribution, etc. | 2015 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 622 p . ; |
| Dimensions | 28 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Market |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Political Environment |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International Legal Environment |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | America Economic |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Personal Selling and Sales Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly , Marry C. |
| Relator term | Co-Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham , John L . |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 27/09/2024 | International Book Fair | 3700.00 | 10272 | 658.8 CAT | 10272 | Lending Book |