Marketing Management (Record no. 21301)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01229nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240421104406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240313b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotlor, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2023 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596 p. : |
| Other physical details | col. ill ; |
| Dimensions | 28 cm |
| 500 ## - GENERAL NOTE | |
| General note | Principles of Marketing - DBF12103 <br/>Recommended Reading <br/>R03 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Fundamentals of Marketing Management |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the Market |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Developing a Viable Market Strategy |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communicating Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Delivering Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing Growth |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Viable Market Strategy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Designing Value |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Communicating Value |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Delivering Value |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Managing Growth |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Relator term | Co- Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander |
| Relator term | Co- Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | Co- Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh, G |
| Relator term | Co- Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Recommended Reading | IBSL Library | IBSL Library | Permanent Reference Section | 13/03/2024 | 5280.00 | 09953 | 658.8 KOT | 09953 | Permanent Reference Book | ||||
| Recommended Reading | IBSL Library | IBSL Library | Reference Section | 16/04/2024 | 09962 | 658.8 KOT | 09962 | Lending Book | |||||
| Recommended Reading | IBSL Library | IBSL Library | Reference Section | 16/04/2024 | 09963 | 658.8 KOT | 09963 | Lending Book | |||||
| Recommended Reading | IBSL Library | IBSL Library | Reference Section | 16/04/2024 | 09964 | 658.8 KOT | 09964 | Lending Book | |||||
| Recommended Reading | IBSL Library | IBSL Library | Reference Section | 16/04/2024 | 09965 | 658.8 KOT | 09965 | Lending Book |