Marketing Management (Record no. 20225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074nam a2200385Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240404151339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2016 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 900 p. : |
| Other physical details | col. ill ; |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | Principles of Marketing - DBF 12103<br/>Recommend Reading<br/>R03 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding Marketing Management |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capturing Marketing Insights |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Connecting with Customers |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Building Strong Brands |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Creating Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communicating Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Delivering Value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Conducting Marketing Responsibility for Long- Term Success |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Markets |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Promotion |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 08836 | 658.8 KOT | 08836 | Lending Book | ||||
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 08837 | 658.8 KOT | 08837 | Lending Book |