Service Marketing (Record no. 16542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00785nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250603150539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321055918 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rust , Roland T |
| 245 #0 - TITLE STATEMENT | |
| Title | Service Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Addision Wesley , |
| Date of publication, distribution, etc. | 1999 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 50 8 P . ; |
| Other physical details | Charts , Graphs ; |
| Dimensions | 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer Evaluation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Data Collection |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Relationship Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Death of Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Internal Customers |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zahorik , A.J |
| Relator term | Co-Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keiningham , Timothy L . |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 14/10/2003 | 658.8 RUS | 05043 | Lending Book | R 20 |