Key Marketing Concepts (Record no. 15403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250607104120.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333645634 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meldrum , Mike |
| 245 #0 - TITLE STATEMENT | |
| Title | Key Marketing Concepts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Macmilla , |
| Date of publication, distribution, etc. | 1995 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 P . ; |
| Dimensions | 24 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Relationship Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Auditing a Market |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Forecasting Future |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer Relationship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | IBSL Library | IBSL Library | Reference Section | 19/10/1999 | 658.8 MEL | 03450 | Lending Book | R 20 |