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Principles of Marketing

Kotler , Philip

Principles of Marketing - 17th ed. - India : Pearson , 2018 . - 699 p . : Charts , Graphs , Pic; 26 cm

ISBN: 9789352865611

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Customer Value Business Markets Customer Value Global Marketplace Social Media Mobile Marketing Customer Relationship Mobile Marketing

Dewey Class. No.: 658.8 / KOT

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