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Consumer Strategy

Liyanage , Uditha

Consumer Strategy - Colombo : PIM , 2015 . - 396 p . : Charts , Graphs ; 24 cm

ISBN: 9789558969199

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Strategy and Society Strategy and Complexity Customer Value Typology

Dewey Class. No.: 658.8 / LIY

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