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Consumer Behavior

Schiffman , Leon G

Consumer Behavior - 11th ed. - New Delhi : Pearson , 2015 . - 508 p . : Charts , Graphs , Pic. ; 25 cm

ISBN: 9789332537644

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing Consumer Behavior Technology Social and Cultural Marketing Ethics Consumer Research Indian Cultural Social and Mobile Media Traditional Meadias Data Analysis

Dewey Class. No.: 658.8 / SCH

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