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Marketing Management

Meek , Helen

Marketing Management - Kent : IFS , 2001 . - 390 p . : Charts , Graphs ; 24 cm

ISBN: 0852975708

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Corporate Strategy Strategy Marketing Service Marketing Marketing Information and Research Relationship Management

Dewey Class. No.: 658.8 / MEE

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