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Total Relationship Marketing

Gummesson , Evert

Total Relationship Marketing - 2nd ed. - New Delhi : Elsevier , 2002 . - 350 p . : ill. Charts ; 24 cm

ISBN: 9788131206734

Subjects--Topical Terms:
Human Resource Management

Subjects--Index Terms: Human Resource Management Relationship Marketing Special Market Relationship Nano Relationship Mega Relationship

Dewey Class. No.: 658.3 / GUM

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