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Services Marketing

Lovelock , Christopher

Services Marketing - 6th ed. - New Delhi : Pearson , 2010 . - 637 p . : Charts , Graphs ; 28 cm

ISBN: 9788131725979

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Services marketing People Technology Strategy Service Markets Products and Customers Pricing Relationship Service Leadership

Dewey Class. No.: 658.8 / LOV

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