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Strategic Marketing of Financial Services vol 1

Maheshwari , Akila

Strategic Marketing of Financial Services vol 1 - Mumbai : Indian Institute of Banking and finance , 2006 . - 190 P . ; 25 cm

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Indian institute of banking and finance Marketing Marketing Service Macro and Micro Factors Marketing Research Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy Bank Marketing

Dewey Class. No.: 658.8 / MAH

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