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Marketing

Pride , William M

Marketing - 12th ed. - New Delhi : Biztantra , 2005 . - 750 p . : Charts , Graphs ; 28 cm

ISBN: 8177225200

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Concepts and Strategies Strategic Marketing Social Responsibility International Marketing Global Markets Target Market Services Marketing Public Relations Pricing Electronic Marketing Global Economy Pricing Strategy

Dewey Class. No.: 658.8 / PRI

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