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Marketing Management

Meek , Halen

Marketing Management - UK : CIB , 2001 . - 390 P . : Charts , Graphs ; 25 cm

ISBN: 0852975708

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Corporate Strategy Strategic Marketing Service Marketing Marketing Research Primary Research Database Marketing Marketing Communication Relationship Marketing

Dewey Class. No.: 658

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