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Principles of Marketing

Kotler , Philip

Principles of Marketing - 13th ed. - New Delhi : Prentice Hall , 2007 . - 599 p . : Charts , Graphs ; 28 cm

ISBN: 9788131731017

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Customer Value Business Markets Public Relations Customer Relationship Global Marketplace Online Marketing

Dewey Class. No.: 658.8 / KOT

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