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Value Based Marketing

Doyle , Peter

Value Based Marketing - New York : John Wiley , 2007 . - 370 p . : Charts , Graphs ; 25 cm

ISBN: 9780471877271

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Value Based Corporate Growth Shareholder Principles of Valuation Internet Marketing Price Management

Dewey Class. No.: 658.8 / DOY

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