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Selling

Weitz , Bart

Selling - 5th ed. - Boston : McGraw Hill , 2004 . - 575 p . : Charts , Graphs ; 26 cm

ISBN: 0072549289

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Selling Building Partnership Servicing Customer

Dewey Class. No.: 658.8 / WEI

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