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Marketing Essentials

Farese , Lois Schneider

Marketing Essentials - New York : McGraw Hill , 2003 . - 772 p . ; Pic. Charts , graphs ; 28 cm

ISBN: 0078303974

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing World MARKETING Communication Skills Economics Social Respomsibility

Dewey Class. No.: 658.8 / FAR

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