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International Marketing

Cateora , Philip R

International Marketing - 13th ed. - Boston : McGraw Hill , 2007 . - 702 p . : Charts , Pic. ; 28 cm

ISBN: 9780073080062

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management International Marketing Global Marketing World Bank

Dewey Class. No.: 658.8 / CAT

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