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The Power of Corporate Communication

Argenti , Paul A .

The Power of Corporate Communication - Boston : McGraw Hill , 2002 . - 294 p . : charts , Graphs ; 23 cm

ISBN: 9780071379496

Subjects--Topical Terms:
Executive Management

Subjects--Index Terms: corporate communication Executive Management Corporate Advertising

Dewey Class. No.: 658.45 / ARG

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