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Marketing Management

Kotler , Philip

Marketing Management - 12th ed. - New Delhi : Prentice Hall , 2005 . - 729 p . : Charts , Graphs , Pic . ; 28 cm

ISBN: 8120327993

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Marketing Management Connecting Customers Communicating Value

Dewey Class. No.: 658.8 / KOT

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