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The Essence of Services Marketing

Payne , Adrian

The Essence of Services Marketing - New Delhi : Prentice Hall of India , 2001 . - 253 p . : Charts , Graphs ; 23 cm

ISBN: 8120309146

Subjects--Topical Terms:
Market Management

Subjects--Index Terms: Market Management Services Marketing Relationship Marketing Customer Service Customer Service Marketing Strategic

Dewey Class. No.: 658.8 / PAY

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