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The Complete Idiots Guide to New Products Development

Bobrow , Edwin E

The Complete Idiots Guide to New Products Development - New Delhi : Prentice Hall , 1999 . - 307 p . : Charts , ill. ; 24 cm

ISBN: 9788120315051

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing Marketing Management Market Research

Dewey Class. No.: 658.8 / BOB

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