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Relationship Marketing for Competitive Advantage

Payne , Adrian

Relationship Marketing for Competitive Advantage - Oxford : Butterworth , 2001 . - 304 P . ; 25 cm

ISBN: 0750640170

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Relationship Marketing Customer Oriented Traditional Marketing

Dewey Class. No.: 658.8 / PAY

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