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International Marketing Strategy

Doole , Isobel

International Marketing Strategy - 2nd ed. - London : Thomson , 1999 . - 572 p . : Charts , Graphs , ill. ; 25 cm

ISBN: 9781861524720

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Market Management International Marketing Strategy Trading Marketing Research Product Management Marketing Communication

Dewey Class. No.: 658.8 / DOO

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