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Pricing

Monroe , Kent B

Pricing - 3rd ed. - Boston : McGraw Hill , 2003 . - 658 P . : Charts , Graphs , ; 24 cm

ISBN: 0072528818

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Pricing Management Customer Value Customer Trade Promotions

Dewey Class. No.: 658.8 / MON

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