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Strategic Marketing for Nonprofit Organizations

Anderson , Alan R

Strategic Marketing for Nonprofit Organizations - 6th ed. - New Delhi : Prentice Hall , 2004 . - 536 p . : Charts , Graphs ; 24 cm

ISBN: 9788120322592

Subjects--Topical Terms:
Managemnet Marketing

Subjects--Index Terms: marketingstrategic Management Strategic Marketing Social Marketing

Dewey Class. No.: 658.8 / AND

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