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Customer Relationship Management Essentials

Gosney , John W

Customer Relationship Management Essentials - 3rd ed. - New Delhi : Prentice Hall , 2001 . - 234 p . : Charts , Graphs ; 24 cm

ISBN: 9788120318090

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Customer relationship Marketing Management Economy Business

Dewey Class. No.: 658.8 / GOS

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