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Introduction to E - Commerce

Rayport , Jeffrey F

Introduction to E - Commerce - 2nd ed. - New Delhi : McGraw Hill , 2003 . - 516 P . : Charts , Graphs , Pic ; 25 cm

ISBN: 0071232664

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Introduction to Commerce Strategy Process Technology Infrastructure Media Infrastructure Market Communication Website Development Public Policy Human and Financial Capital Media Transformation

Dewey Class. No.: 658.8 / RAY

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