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Marketing

Kotler , Philip

Marketing - 5th ed. - New Delhi : Pearson , 2000 . - 700 p . : Charts , Graphs , Pic . ; 24 cm

ISBN: 8178083531

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Analyzing Marketing Strategic Planning Product and Services Strategy Marketing Research Pricing Product Global Marketplace

Dewey Class. No.: 658.8 / KOT

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