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Principles of Marketing

Kotler , Philip

Principles of Marketing - 9th ed. - New Delhi : Prentice Hall , 2002 . - 785 p . ; 28 cm

ISBN: 8120318390

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Starteic Plan Marketing Environment Online Marketing

Dewey Class. No.: 658.8 / KOT

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