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Global Marketing

Johanson , Johny K

Global Marketing - New York : McGraw-Hill , 1997 . - 716 p . : Charts , Graphs ; 24 cm

ISBN: 9870256160510

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Global Marketing Export Entry Local Marketing Global Advertising

Dewey Class. No.: 658.8 / JOH

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