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Contemporary Marketing Research

Mcdaniel , Carl

Contemporary Marketing Research - 2nd ed. - New York : West Publishing , 1993 . - 850 p . : Charts , Graphs , Pic . ; 27 cm

ISBN: 0314010262

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Marketing Research Research Design Data Analysis Corporate Marketing

Dewey Class. No.: 658.8 / MCD

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