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Marketing

Lamb , Charles W

Marketing - 3rd ed. - Ohio : South Western College , 1996 . - 890 p . : Charts , Graphs . Pic . ; 28 cm

ISBN: 0538849487

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Marketing Envronment Marketing Research Pricing Decisions Customer Value

Dewey Class. No.: 658.8 / LAM

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