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Marketing

Zikmund , William G

Marketing - 5th ed. - New York : West Publishing , 1996 . - 784 p . : Charts , Graphs , Pic . ; 28 cm

ISBN: 0534045545

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Mnagement Macro Environment Politics Laws International Marketer Relationship Management Forecasting

Dewey Class. No.: 658.8

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