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Marketing Management

Boyd , Happer W .

Marketing Management - 2nd ed. - Chicago : IRWIN , 1995 . - 555 p . : Charts , Graphs ; 25 cm

ISBN: 9780256125764

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: marketing management Consumer Market Marketing Research

Dewey Class. No.: 658.5 / BOY

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